Market Enginuity® manages sponsorship sales for KUER, PBS Utah and Avanza, linking the stations and corporate supporters in a mutually beneficial partnership that enables each to fulfill its mission.

Sources:
Latino audience: Katz Radio Group’s Station Engagement Study, 2023, Hispanic and Latin consumers P18+; Public radio audience: Kantar / Lightspeed Research, NPR State of Sponsorship Survey, June 2024;
U.S. Census Bureau 2020 Census, Detailed Demographic and Housing Characteristics, File A (DDHC-A); Source for bilingualism of English and Spanish - U.S. Census Bureau, American Community Survey, 2018-2022, analysis of residents who speak a language other than English at home, 21.1% of Salt Lake County residents are in this category, 67.4% of Utahns in this category speak Spanish; inference of 67% of 21% = 14% or 1 of 7 Salt Lake County residents